Saving the Mom and Pop Business

Saving the Mom and Pop Business

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A Strategy for Saving the Mom and Pop Business. First off, let us address the fact that online shopping is not only here to stay, but that online shopping is a good thing. Here’s why.  Online shopping benefits the following marginalized groups of people: those without transportation the sick the elderly the caretakers the homebound […]

Creating the Perfect Hook

Creating the Perfect Hook

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Creating the perfect hook for a variety of social media platforms can be difficult. It helps to pay attention to what others are doing with this strategy. I followed someone new on Twitter, and her response was so great that I had to share it with you. She had the perfect hook in welcoming me […]

Google Rules

Google Rules

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Bloggers and content providers are always focused on getting listed in the search engines, particularly Google, since that is the most popular one. Unfortunately, algorithms and rules tend to change. Following is a new warning and some guidelines to follow while seeking SEO (search engine optimization).     One of the methods “some” people are […]

Consider Instagram

Consider Instagram

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Instagram, owned by Facebook, has just met another milestone of 700 million users, which is 100 million more than they had in December, 2016.  They also boast more than 1 million advertisers per month. Should you consider Instagram as a viable means of marketing? Yes. Especially if your target market is around the same age […]