One of the more disturbing trends currently is gaslighting in social media.
Native marketing is the process of integrating your ads into an existing content provider (such as Facebook), so that the viewers will believe they are reading content from the site they are visiting. Is this ethical? I can’t tell you how many times I have been deceived by this type of marketing. I’m reading and […]
How we present ourselves to this ever changing world of growing diversity, is paramount to successful marketing.
Bloggers and content providers are always focused on getting listed in the search engines, particularly Google, since that is the most popular one. Unfortunately, algorithms and rules tend to change. Following is a new warning and some guidelines to follow while seeking SEO (search engine optimization). One of the methods “some” people are […]
Various companies tabulate details about social media users and then provide those statistics to those of us who study social media culture, as well as to those of us who are interested in statistics and demographics for business reasons. Social media marketing is like gambling unless you pay attention to the trends. Originally, the social […]
Instagram, owned by Facebook, has just met another milestone of 700 million users, which is 100 million more than they had in December, 2016. They also boast more than 1 million advertisers per month. Should you consider Instagram as a viable means of marketing? Yes. Especially if your target market is around the same age […]
Facebook added a new feature last week, and it’s a great little way to share a bit of your day with anyone you choose. These slices of life will not be added to your timeline, and will disappear in 24 hours, so make sure you’re paying attention to items your friends and family might want […]
What’s happening with Twitter? You may have seen articles and headlines that are questioning the ongoing existence of Twitter. I have found this topic puzzling, especially in light of the fact that President Trump and his ardent followers as well as his haters, are taking to Twitter multiple times a day. So, I did some […]