Various companies tabulate details about social media users and then provide those statistics to those of us who study social media culture, as well as to those of us who are interested in statistics and demographics for business reasons. Social media marketing is like gambling unless you pay attention to the trends.
Originally, the social media crowd included a majority of young adults, which is not surprising. Today, we see many older adults participating.
It is much more convenient for older users to order their products and services online, than it is for them to get in a car and go searching for what they need. It is also safer to order from home, as long as you are using a reputable vendor.
As a small business owner, it is up to you to properly convey your honesty and reliability as an online vendor. Offering a guarantee, and then abiding by it, is an excellent way to build repeat customers and a solid reputation.
The following statistics are from the acclaimed and reputable Pew Research Center.
Some of these social media trends may surprise you.
For instance, more women than men are using social media.
Why does this matter?
It matters because you need to make sure your networking, marketing, and all of your social media actions are appealing to women as well as to men, and to members of other demographics.
The previous statement only applies if your product or service is actually targeted to these specific groups.
Statistics matter because they let us know who uses social media.
Take a look at this graph below, provided by Pew Research Center.
Click on the tabbed interface for more specific details. These statistics only apply to the end of 2016.